Running a software business means balancing rapid growth, complex revenue models, and constant product development — all while trying to keep financial visibility under control. Many software founders find themselves with growing recurring revenue but unclear cashflow, delayed reporting, or a finance function that can’t keep pace with the business.
That’s where Sanay comes in.
The Financial Challenges Software Companies Face
- Complex billing models such as SaaS subscriptions, usage-based pricing, and implementation fees
- Difficulty tracking deferred revenue and ARR/MRR reporting
- Lack of clarity around project and customer profitability
- Slow financial reporting and limited forecasting visibility
- High in-house finance costs that don’t scale with growth
- Manual bookkeeping processes leading to errors and delays
Our Solution
Sanay provides a fully outsourced finance function tailored to the needs of software companies.
We handle your bookkeeping, payroll, management accounts, and CFO-level insight, freeing your team to focus on building and scaling your product.
Our modern, cloud-based systems and structured processes deliver accurate, timely financial information — giving you confidence in your numbers and a clear view of your business performance. Whether you’re tracking ARR, planning fundraising, or managing cash burn, Sanay helps you stay in control.
Why Sanay
We understand how software businesses operate — from SaaS metrics and customer retention to investor reporting and cashflow management. Our UK-led finance team brings clarity, structure, and strategic oversight to your finance function, helping you make better decisions without the overhead of managing an internal team.
Results Clients See
- Reliable, investor-ready financial reports
- Faster month-end close and clearer SaaS metrics
- Real-time visibility over revenue, margins, and cashflow
- Reduced finance costs with improved control and insight
Take Control of Your Finance Function
If you’re ready to modernise your finance operations and gain confidence in your numbers, book a discovery call with Sanay today.
We’ll show you how a scalable outsourced finance function can help your software business grow with clarity and control.